Privacy Policy

At Future Shop Ltd. we are committed to protecting your privacy online. Our privacy policy explains in detail the types of personal data we may collect about you when interacting with us. It also explains how we will store, handle and keep your data safe.

It's likely that we will need to update this Privacy Notice from time to time. We will notify you of any significant changes, but you are welcome to come back and check it whenever you wish. (the "Site") is owned and operated by Future Shop Ltd. Future Shop Ltd is the data controller and can be contacted at:
02089 051555
Unit 5, Moda Business Centre, Stirling Way, Borehamwood, Herts, WD6 2BW



The purpose of this privacy policy (this "Privacy Policy") is to inform users of our Site of the following:

1. The personal data we will collect;
2. Use of collected data;
3. Who has access to the data collected; and
4. The rights of Site users.

This Privacy Policy applies in addition to the terms and conditions of our Site.



For users in the European Union, we adhere to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the "GDPR"). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.


Understanding Your Rights and Choices

By engaging with our Site, we want to ensure you are fully informed about your rights regarding your personal data:

We only process personal data when we have a lawful basis for doing so. If our processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. Our Privacy Policy outlines how we process your personal data. Use of our Site does not constitute consent to this policy, but serves as an explanation of our data handling methods. We are committed to transparency and data protection in compliance with relevant laws.

If you choose to withdraw your consent, you can do so through your user account settings or by contacting us directly via email.

Please note that we may process your personal data when it is necessary for the purposes of our legitimate business interests, except where your interests or fundamental rights and freedoms override such interests. In such instances, we ensure that your rights and interests are considered and protected.

Additionally, every email we send, including those inviting you to complete product reviews, provides a clear and straightforward mechanism for you to opt out of receiving further correspondence from us.

This Privacy Policy aims to keep you informed about how we handle your personal data and to reaffirm our commitment to the protection of your privacy.


Implied Consent (Soft Opt-in) for Direct Marketing Communications

We may use your personal information, which you have provided to us through specific actions, to send you direct marketing communications via email. This approach is commonly known as "soft opt-in" and is in compliance with the General Data Protection Regulation (GDPR).

By making a purchase, signing up for an account, or engaging in other interactions with us, you have demonstrated your interest in our products and services. As a result, we will assume you have granted us the implied consent to use your contact information for direct marketing purposes related to our own similar products and services.

We will limit our direct marketing communications to products and services that are related to those you have previously purchased or shown an interest in, as allowed by applicable laws and regulations.

You have the right to opt-out of receiving direct marketing communications from us at any time. You can do this by clicking the "unsubscribe" link in any marketing email you receive from us or by contacting us directly using the contact information provided at the end of this Privacy Policy.




Section 1: Lawful basis for processing

We collect and process personal data about users in the UK & EU, only when we have a legal basis for doing so under Article 6 of the GDPR. We rely on the following legal bases to collect and process the personal data of users in the UK & EU, including:


1-A: Consent

In specific situations, we can collect and process your data with your explicit consent as you voluntarily provide this information to us. For example, when you tick a box to receive email newsletters or submit an online consultation.

When collecting your personal data, we will always make it clear to you which data is necessary in connection with a particular service.


1-B: Contractual Obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. Processing of user personal data is necessary for us to take, at the request of a user, steps before entering a contract or for the performance of a contract to which a user is a party. If a user does not provide the personal data necessary to perform a contract, the consequences are we will be unable to send products and provide support to customers.

For example, if you order an item from us for home delivery, we will collect your address details to deliver your purchase and pass them to our courier. Details of your billing address are also required under contractual obligations to fulfil the payment contract between both parties. 


1-C: Legal Compliance

If the law requires us to, we may need to collect and process your data.

For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.


1-D: Legitimate Interest

Processing of user personal data is necessary for us or a third party to pursue a legitimate interest in a way which might reasonably be expected as part of running our business and which does not materially impact your fundamental rights, freedom or interests.  Our legitimate interest(s) are: To communicate with customers who have purchased from Future Shop Ltd and to enable us to comply with our contractual obligations.

The lawful basis for processing your personal information for direct marketing purposes is based on the legitimate interest we have in promoting our products and services to existing customers who have shown an interest in similar offerings. We believe that our marketing communications will be relevant and of interest to you, given your prior interactions with us.


Section 2: When We Collect Data

On, we collect data in the following ways:

  • When you visit and of Future Shop's websites and use your account to buy products and services.
  • When you create an account on
  • When you engage with Future Shop on social media.
  • When you contact Future Shop by any means with queries, complaints etc.
  • When you enter prize draws or competitions run by Future Shop.
  • When you comment on or review Future Shop's products or services.
  • When you fill in any forms requesting personal data on
  • When you book an online consultation on
  • When you have given a third-party permission to share with us the information they hold about you.


Section 3: What Data We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. On, we collect the following data:

  • If you have an account with Future Shop: your name, billing/delivery address, tokenised credit/debit card details (if given consent), orders, email address and telephone number. For your security, we will also keep an encrypted record of your login password.
  • We collect notes from Future Shop's conversations with you, details of any complaints or comments you make, details of purchases made, items views or added to your basket, items added to your wish list, how and when you contact us.
  • When you book an online consultation with us, we collect certain personal data to facilitate the appointment scheduling and communication process. The data we collect may include your name, email address, phone number, and any additional information you choose to provide in the form.
  • Information gathered using cookies in your web browser.
  • Payment Card Information.
  • Anonymised product reviews.
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

This data may be collected using the following methods:

1. Online form/Create Order/User Account/User Reviews.


Section 4: How We Use Your Data & Why

Future Shop will use the data you provide us with for the following:

  • To process any orders that you make by using Future Shop's websites. If we do not collect your personal data during checkout, we will not be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product(s) or service(s) that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractually obligations such as refunds, guarantees, warranties etc.

  • To respond to your queries, refund requests and complaints. Handling the information you send Future Shop enables us to respond. We may also keep a record of these to inform any future communication with Future Shop and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
  • The personal data we collect when you book an online consultation is used solely for the purpose of scheduling and conducting the online consultation with our experts. This information enables us to confirm your appointment, communicate with you regarding the consultation, and ensure a seamless experience during the session.
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We will also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. Future shop does this as part of our legitimate interest.

For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.

  • To process payments and to prevent fraudulent transactions. We do this on basis of our legitimate business interests. This also helps to protect our customers from fraud.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. 

For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

  • To develop, test and improve the systems, services and products Future Shop provide to you. Future Shop will do this on the basis of our legitimate business interests.

For example, we will record your browsers session ID to help us understand more when you leave us online feedback about any problems you're having.

  • To comply with our contractual or legal obligations to share data with law enforcement.

For example, when a court order is submitted to share data with law enforcement agencies or a court of law.

  • To send you survey or feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do so as this helps make our products or services more relevant to you. You are free to request Future Shop cease sending any survey or feedback requests by updating your contact preferences in your online account pages or by contacting us by email,, or phone, 0800 772 3688 (0208 905 1555).


Section 5: Who We Share Your Data With


5-A: Employees

We may disclose user data to any member of our organisation who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.


5-B: Third Parties

We sometimes share your personal data with trusted third parties.

For example, delivery couriers, fraud management, or for requesting feedback regarding our services.

Here is the policy we apply to those organisations to keep your data safe and protect your privacy:

  • We provide only the information they need to perform their specific services.
  • They may only use your data for the exact purposes we specify in our contact with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them with either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems.
  • Operational companies such as delivery couriers.
  • Direct marketing companies who help us manage our electronic communications with you. However, we will not sell, rent, or trade your personal data to third parties for their own marketing purposes without your explicit consent.

In rare instances, Future Shop may be requested by third parties to share our data. We will only do this in very specific circumstances, such as:

  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

To help personalise your journey through, we currently use the following companies, who will process your data as part of their contracts with us:

  • Royal Mail
  • FedEx
  • DHL
  • DPD Local
  • Global Mail (Deutsche Post)
  • Trusted Shops

We may share the following user data with third parties:

1. Name, Address, Phone Number, Email.

We may share user data with third parties for the following purposes:

1. Order Fulfilment and Third Party customer protection.


Third parties cannot access user data beyond what is reasonably necessary to achieve the given purpose.


5-C: Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:

1. If the law requires it;
2. If it is required for any legal proceeding;
3. To prove or protect our legal rights; and
4. To buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.


Section 6: Data Retention

We will retain your personal data for as long as necessary to fulfil the purpose for which it was collected. After the explicit purpose, we will retain your data for a period of 7 years to maintain our records. You will be notified if your data is kept for longer than this period.

We will retain your personal information for as long as we have your implied consent to send you direct marketing communications or until you withdraw your consent by opting out.


Section 7: Data Security

We take data security seriously and implement appropriate technical and organisational measures to safeguard your personal data from unauthorised access, disclosure, alteration, or destruction.

To protect your security, we use the strongest available browser encryption and store all of our data on servers in secure facilities. All data is only accessible to our employees. Strict confidentiality agreements bind our employees, and a breach of this agreement would result in the employee's termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, the risk of harm always remains. The Internet as a whole can be insecure at times, and therefore we cannot guarantee the security of user data beyond what is reasonably practical.

7-A: International Data Transfers

We transfer user personal data to the following countries:

1. United Kingdom.

When we transfer user personal data, we will protect that data as described in this Privacy Policy and comply with applicable legal requirements for transferring personal data internationally.

If you are located in the United Kingdom or the European Union, we will only transfer your personal data if:

1. The country your personal data is being transferred to has been deemed to have adequate data
protection by the European Commission or, if you are in the United Kingdom, by the United
Kingdom adequacy regulations; or

2. We have implemented appropriate safeguards in respect of the transfer. For example, the recipient is a party to binding corporate rules, or we have entered into standard EU or United Kingdom data protection contractual clauses with the recipient.


Section 8: Individual Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights regarding your personal data:

  • Right to be informed
  • Right to access: You can request access to the personal data we hold about you.
  • Right to rectification: You can request corrections to any inaccurate or incomplete data we have about you.
  • Right to erasure: You can request the deletion of your personal data from our records
  • Right to restrict processing: You can request us to limit the processing of your data under certain circumstances.
  • Right to data portability: You can request a copy of your personal data in a commonly used and machine-readable format.
  • Right to object: You can object to the processing of your personal data in certain situations.

You have the right to request a copy of any information about you that Future Shop holds at any time, and also to have that information corrected if it is inaccurate or removed. To ask for your information, please contact:

Data Protection Team
Future Shop Ltd.
Unit 5 Moda Centre
Stirling Way
United Kingdom

or email

To ask for your information to be amended, please update your online account, or contact our customer services team via email,, or phone, 0800 772 3688 (0208 905 1555).

If we choose not to action your request, we will explain to you the reasons for our refusal.


8-A: Your Right To Withdraw Consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. However, please note that withdrawing consent may affect our ability to provide services to you.


8-B: Where We Rely On Our Legitimate Interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.


8-C: Direct Marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.


8-D: Checking Your Identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any requests you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.


Section 9: Children

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their
parent or guardian may contact our data protection officer.


Section 10: How To Opt-Out of Data Collection, Use or Disclosure

There are several ways you can stop direct marketing communication from us:

  • Click the 'Unsubscribe' link in any email communication that we send you. We will then stop any further emails from that particular division.
  • If you have an account, log in to your Future Shop account, visit the 'My Account' area and change your 'Contact Preferences'.
  • Write to Data Protection Team, Future Shop Ltd., Unit 5 Moda Centre, Stirling Way, Borehamwood, WD6 2BW, United Kingdom.
  • Email

Please note you may continue to receive communications for a brief period after changing your preferences while our systems are fully updated.

10-A: How to Access, Modify, Delete or Challenge the Data Collected

 In addition, If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of
your other rights under the GDPR, please get in touch with our data protection teams as follows:

  • Write to Data Protection Team, Future Shop Ltd., Unit 5 Moda Centre, Stirling Way, Borehamwood, WD6 2BW, United Kingdom.
  • Email


Section 11: Do Not Track Notice

Do Not Track ("DNT") is a privacy preference that you can set in certain web browsers. We do not track the users of our Site over time and across third party websites and therefore do not respond to browser-initiated DNT signals. We are not responsible for and cannot guarantee how any third
parties who interact with our Site and your data will respond to DNT signals.


Section 12: Contacting the Regulator

If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner, you may contact a
supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Information Commissioner's Office (ICO).

You can contact them by calling 0303 123 1113 or by visiting

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.


Section 13: For All Non-UK Customers

By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.

Sometimes we will need to transfer your personal data between countries to enable us to supply the goods or services you have requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.

By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.

This may occur because our information technology facilities and servers are located outside your country of residence and could include storage of your personal data on servers in the UK.

Future Shop will ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that is not set out in this Privacy Notice. We will also make sure we adequately protect the confidentiality and privacy of your personal data.


Section 14: What Are Cookies & Why Do We Use Them?

Cookies are a standard method of registering user preferences when people use websites, to ensure a better and more personalised experience. These preferences are stored in a file on your computer's hard disk drive. uses both persistent and session cookies. Persistent cookies are cookies that stay on your computer permanently until you manually delete them. Session cookies delete themselves automatically when you close your browser or after a certain time frame. Both types of cookies do not store any personal details relating to you or your credit/debit cards. Any cookies created are for the sole purpose of, and essential to, the function of

You can manage the cookies that you allow on your computer through the internet browser that you use. You can also ask to be alerted every time a cookie is offered. There are instructions on how to manage your cookies available via your browsers help menus.

Section 15: Integration Of The Trusted Shops Trustbadge

Following an order, the Trusted Shops Trustbadge is incorporated in to this web page in order to display our Trusted Shops Trustmark for buyers and the eventually collected reviews, as well as the Trusted Shops product offer.

In balancing the various interests, this serves to safeguard our legitimate prevailing interests in an optimised marketing of our offer. The Trustbadge and the services advertised are an offer of Trusted Shops HmbH, Subbelrather Str. 15C, 50823 Köln.

Whenever a Trustbadge is called up, the webserver automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data) and documents retrieval. This access data will not be evaluated and will be automatically overwritten seven days after your visit to the page.

Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.


Section 16: Updates to Privacy Policy

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the "Effective Date" at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.


Section 17: Contact Information for Questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions, concerns or complaints that have not been covered, please get in touch with our Data Protection Team, who will be pleased to help you:

  • Email us at
  • Call 0208 905 1555
  • Write to us at Data Protection Team, Future Shop Ltd., Unit 5 Moda Centre, Stirling Way, Borehamwood, WD6 2BW, United Kingdom.


This Privacy Notice was last updated on 07/11/2023.