Chord Company
Where Naim owners end up, because the DIN cables most makers skip are standard here. Hand-built in Wiltshire, with the insulation material and conductor geometry both developed in-house.
About Chord Company
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Four decades of building cable in Wiltshire
Chord Company started in 1985 and are still independently owned, still in Wiltshire, and still terminating cables by hand on site. In an industry where most manufacturing has moved offshore, that is worth stating plainly, because termination quality is one of the few cable variables that is easy to get wrong and impossible to see from the outside.
What sets them apart is a real research budget for a company their size. Taylon is a dielectric material Chord adopted because of how it behaves at the temperatures a cable actually runs at, where more common insulation materials go through a phase change. ARAY is a conductor geometry developed in-house and applied differently depending on the cable type. GroundARAY came out of the same work and does something different again, giving high-frequency noise on a component's chassis somewhere to go.
The other thing customers notice is that Chord are unusually clear about where each range sits and what it is for. There is no attempt to persuade you that the top range is the right answer for a starter system.
Shop by Range
Chord Company run a single ladder across almost every cable type, so a Clearway interconnect and a Clearway speaker cable sit at the same level. That makes matching straightforward. GroundARAY and PowerHAUS are separate product lines rather than tiers, and work alongside any range.
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SALE ★ Award£19.50 £21.67Ex. VAT ✓ Save £2.17Winner for Best speaker cable at the What Hi-Fi? Awards 2026
This multi-award-winner from Chord packs a surprising punch for such a small cable. Featuring XLPE insulation and silver-plated OFC the Rumour X offers impressive clarity and a cohesive, dynamic sound.
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SALE ★ AwardFrom£56.25 £62.50Ex. VAT ✓ Save £6.25
A game-changing, entry-level interconnect cable that introduces their proprietary ARAY techniques, Chord's C-Line delivers rich and clean sound at a very affordable price. Chord feel the new C-line is the most technically advanced cable at its price point and beyond, and their mutlitude of awards implies they may be correct about that..
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SALE£108.00 £120.00Inc. VAT ✓ Save £12.00
EpicX has been part of Chord's speaker cable range for many years – it’s a shielded cable that works with pretty much every style of speaker. From mid-price to high end, EpicX brings detail, dynamics, resolution and coherence to every speaker it’s used with. It’s particularly good at bringing control and definition across the bass frequencies and is the ideal cable solution for floor-standing speakers.
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★ Award£25.00Ex. VATThe winner of What Hi-Fi's Best Speaker Cable award for 3 consecutive years (2014, 2015, 2016), Chord's ClearwayX delivers exceptional performance at a very reasonable price. High Purity 14AWG OFC Conductors paired with silver-plated banana or spade plugs deliver remarkable clarity and detail, with a wide sound stage.
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SALE£13.50 £15.00Inc. VAT ✓ Save £1.50The C-ScreenX Speaker Cable is a discreet, shielded cable enhanced by Chord's XLPE insulation. The use of shielding in this cable sets it apart from competitors at the same price range. Its small 9mm diameter and flexible white cable make it a good option for audio or home-cinema systems.
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SALEChord Company
Chord Shawline X Speaker Cable - Custom LengthSKU: Chord Shawline X Speaker
(27 reviews)£45.00 £50.00Ex. VAT ✓ Save £5.00Shawline X speaker cable is based around Chord Rumour (now known as Rumour X) – a favourite for 20+ years. The conductors are silver-plated, insulated with XLPE and arranged in a twisted pair configuration. To produce Chord Shawline X, Chord have taken the existing conductor layout, added a specially chosen PVC internal jacket to reduce mechanical noise, before applying the same high density, dual-layer foil and braid shield that they use on Chord Epic.
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SALEChord Company
Chord ClearwayX Aray 2 RCA to 2 RCA Audio Cable PairSKU: Chord ClearwayX RCA
(27 reviews)From£112.50 £125.00Ex. VAT ✓ Save £12.50Winner for Best analogue interconnect at the What Hi-Fi? Awards 2026
This multi-award-winning cable features Chord's ARAY conductor and presents an upgrade on the class-leading C-Line. With enhanced dual-layer heavy-gauge foil providing shielding, this RCA cable boasts a wide sound stage while delivering impressive clarity and depth of sound. Now fitted with XLPE insulation.
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SALEFrom£61.87 £68.75Ex. VAT ✓ Save £6.88The C-stream is a very high quality Cat 7 specification cable; the contacts are gold-plated and the plug body is over-moulded, which provides excellent reliability and secure strain relief without deforming the cable and affecting performance. -
SALE£29.17 £32.50Ex. VAT ✓ Save £3.33Chord Odyssey X uses the same materials as Rumour X. Odyssey’s heavier gauge conductors bring so much more detail and dynamics to a system, along with a degree of control and definition that can transform the performance of both floor and stand mounted loudspeakers. -
SALEFrom£56.25 £62.50Ex. VAT ✓ Save £6.25The Chord C-digital is designed to work with CD players, streaming devices, DVD players and any other component with a digital coaxial output. -
From£19.17Ex. VATGold-plated 4mm loudspeaker connectors – pack of 4 with 2 black and 2 red caps. -
SALEFrom£290.83 £323.33Ex. VAT ✓ Save £32.50These are 20cm long jumper cables made using highest quality Chord Signature speaker cable terminated with spades.
