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Wireworld Aurora 7 Power Cable

As low as £189.95 £158.29
SKU
Aurora Mains Power
Lifetime
New
24 hours
what's this?

Select the desired length for your cable from the drop-down menu.

what's this?
SPEAKER CABLES:

A quantity of 2 means you will receive a pair of speaker cables e.g. for your front left and front right speakers. By entering a quantity of 1, you will get a cable for a single speaker e.g. centre speaker and this option also enables you to vary the length (and termination) of your cable for each speaker.

OTHER CABLES:

A quantity of 1 means you will receive a single cable in the case of aerial, satellite, subwoofer, digital coaxial & optical cables and a pair of cables in the case of 2 rca to 2 rca analogue audio cables.

NON-CABLE PRODUCTS:

A quantity of 1 means you will receive 1 of the specified products.

Available

Need help? Call us on 0800 772 3688 or 0208 905 1555

Prefer email? Contact us via sales@futureshop.co.uk

The Aurora 7 is a high performance power cord which offers exceptional value for money. It features Silver-Clad Oxygen-Free Copper conductors and molded connectors with Silver-Clad Copper alloy contacts. A perfect choice for mid-range Audio systems and high-end Video displays.

Wireworld Aurora 7 Power Cable

 

The Aurora 7 is a high performance power cord which offers exceptional value for money. It features Silver-Clad Oxygen-Free Copper conductors and molded connectors with Silver-Clad Copper alloy contacts. A perfect choice for mid-range Audio systems and high-end Video displays.

All of the Series 7 cables feature Composilex 2 insulation technology, which minimizes the triboelectric noise produced by conventional insulation materials. Many understand that insulation materials influence the performance of a cable. Wireworld created unique polymer composites designed specifically to optimize fidelity. The benefits of Composilex 2 are especially noticeable on Series 7 Power cables where the reduced interference preserves the purity of the original sound thereby greatly improves performance. These new materials push the boundaries of there expectations for fidelity by letting us hear, see and feel more than ever before.

To achieve that objective, they developed the Fluxfield Technology™, a unique internal structure incorporating Composilex® 2 insulation materials, which maximizes inductive and capacitive fi ltering to absorb power line noise and damp the electrical resonances that other cords and power conditioners cannot tame. Among the innovations of this design are dual low-impedance shields, which are closely coupled to the conductors to cancel unwanted energy.

Wireworld Power Conductor Design Graphic

Wireworld power cords are designed to solve a completely different set of problems to audio and video cables. An ideal audio or video cable would pass the entire frequency range without alteration. However, an ideal power cord would pass only the 50Hz or 60Hz AC power, while blocking all other frequencies, to prevent power line noise and harmonics from degrading the sound and imaging quality of the system.

Wireworld power cords feature superior shielding & moulded IEC plug featuring silver-clad copper alloy contacts as standard, except Platinum Electra which is fitted with wired IEC utilising OCC® silver-clad copper contacts.

Wireworld Power Comparison Chart

 

 

Specification:

  • Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
  • Wire Gauge: 12 AWG
  • Materials: Silver-Clad Oxygen-Free Copper conductors (OFC)
  • Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
  • Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
  • Suitable for use in any application requiring an IEC(C13) connector
  • High current handling capabilities
  • Lifetime Warranty

 

About Wireworld Cable

Wireworld Cable Technology, based in the USA, is a globally recognised provider of high-quality cables and interconnects. Founded in 1992 by David Salz, the company has committed itself to improving the enjoyment of music and movies by creating cables that minimise signal loss and preserve waveform integrity.

Wireworld's innovative approach to cable design has led to numerous patented technologies that have redefined performance standards in the industry. From HDMI, USB, Ethernet, and power conditioning cords to an array of audio cables, Wireworld offers a comprehensive product range that caters to every conceivable need in audio and video systems.

Each Wireworld cable is meticulously engineered, with unique design features such as the DNA Helix conductor geometry and the Symmetricon HDMI design. The application of such breakthrough technologies has enabled Wireworld to produce cables that provide the closest approach to a direct connection.

Central to Wireworld's philosophy is an unyielding commitment to testing and evaluation. Utilising a proprietary cable comparator, the company continually refines its products, aiming for sonic neutrality and replicating the original waveform.

Wireworld's commitment to quality and performance has garnered global acclaim, with its products frequently featured in prestigious audio and home theatre publications. Their steadfast dedication to enhancing the consumer audio-video experience makes Wireworld Cable Technology a preferred choice for audiophiles, music lovers, and movie enthusiasts worldwide.

 

Specification:

  • Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
  • Wire Gauge: 12 AWG
  • Materials: Silver-Clad Oxygen-Free Copper conductors (OFC)
  • Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
  • Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
  • Suitable for use in any application requiring an IEC(C13) connector
  • High current handling capabilities
  • Lifetime Warranty

UK Delivery

 

1. We use Royal Mail 1st Class Services as a Standard Postage Option

Orders received before 4.30pm Monday to Friday (excluding Bank Holidays) are usually dispatched the same day by FIRST CLASS post (unless premium postal or timed courier services are selected), subject to stock availability. Over 98% of our orders are usually delivered the next working day including Saturdays.

Standard delivery is usually within 2-3 working days, although 98% of all orders are delivered the next working day including Saturdays . In extreme cases, such as delivery to the Highlands and Islands, this may take 3 days.

All items are fully insured and come with an invoice from Futureshop.co.uk. We use the Royal Mail for delivery of small packages and DPD or Interlink Express for items that weigh over 2KG. Items over 2KG are fully insured and will usually be delivered within 48 hours of placing your order Monday to Friday subject to stock availability. For International orders, we use FedEx Services where customers have selected this option.

Please note, special orders for non-standard cable lengths or custom-made cables may be subject to longer delivery time-scales. This may vary from manufacturer to manufacturer.

We offer 'Free UK delivery on orders over £99' subject to the following terms & conditions:

  • Applies only to orders with £99 or more of items (including VAT at the UK rate), at FutureShop.co.uk
  • Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD next working day services which deliver from 9.00am to 6pm within mainland UK (excludes Royal Mail Special Delivery Services and timed next day delivery services by UK Mail).
  • Applies only to deliveries to addresses within mainland UK and Northern Ireland addresses. Applies only to orders that are to be delivered to a single Mainland UK delivery address.
  • You will not be eligible for free delivery on your order if any items are cancelled or returned for a refund, bringing the total order amount below £99. Where items are returned, the refund due will be the cost of the item less any postage costs.
  • We reserve the right to change or discontinue 'Free delivery on orders over £99 promotion at any time.
  • FREE DELIVERY FOR ORDERS OVER £99 OFFER DOES NOT APPLY TO TRADE CUSTOMERS.

Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD or Interlink Express next working day services which deliver from 9.00am to 6pm within mainland UK.

Free Delivery for orders over £99 excludes Royal Mail Special Delivery Services and timed next day delivery services by DPD or Interlink Express.

 

Royal Mail 1st Class Shipping DPD Next Day Delivery

 

2. Special Delivery UK - Guaranteed Next Working Day

We have 99.9% of the UK covered With Royal Mail Next Day Special Delivery. We guarantee delivery to most UK addresses by 1pm the next working day. This includes Northern Ireland, Jersey and Guernsey. Some places take longer to deliver to but we still guarantee delivery within three working days by 5.30 PM.

For the Next Day Special Delivery service, orders must be received by futureshop.co.uk by 4.30pm weekdays. Orders after the 4.30pm deadline cannot be guaranteed for same day dispatch.

Please note, Royal Mail Special Delivery for next working day may not be possible where non-standard cable lengths are ordered. If this is the case, the item will be shipped via The Royal Mail Special Delivery service as soon as the cable is custom made.

For orders weighing over 2KG, we reserve the right to ship items using Next Day Pre-Noon Courier Services where Royal Mail Special Delivery option has been selected.

 

Royal Mail Special Next Working Day Delivery

 

3. Channel Islands & Northern Ireland

We accept orders from all Channel Islands including Alderney, Jersey, Guernsey and Sark. Unless you select a premium service, Items weighing under 2KG are delivered using our standard UK delivery option above. For items weighing over 2KG, a surcharge may be applied for all deliveries to the Channel Islands as well as Northern Ireland.

 

European Countries

Deliveries to EU member states are subject to 20% VAT. We offer the following shipping services:

  • Royal Mail First Class International Untracked Airmail Services - Items are usually delivered within 10 working days.
  • Royal Mail First Class International Tracked Airmail Services - Items are usually delivered within 3 to 7 working days.
  • DHL Express International - Items are usually delivered within 24 to 48 hours. DHL orders must be received by 3:30pm for next day service to most destinations in Europe
  • Federal Express International Priority - Items are usually delivered within 24 to 48 hours. FedEx orders must be received by 3.00pm for next day service to most destinations in Europe
  • Federal Express International Economy - Item are usually delivered within 48 to 72 hours

 

Royal Mail International DeliveryRoyal Mail International Tracked DeliveryFedEX Express Economy International DeliveryFedEX Express Priority International DeliveryDHL Worldwide Express International DeliveryDHL Econmy Select International Delivery

 

Worldwide - Excluding UK & Europe

Deliveries outside of the EU are not subject to 20% VAT and so the 20% tax on items is automatically deducted when you login or register.
We offer the following shipping services:

  • Royal Mail First Class International Untracked Airmail Services - Items are usually delivered within 15 working days.
  • Royal Mail First Class International Tracked Airmail - Items are usually delivered within 10-15 working days.
  • DHL Express International - Items are usually delivered within 48 hours. DHL orders must be received by 3:30pm in order to ship items the same day, subject to stock availability.
  • Federal Express International Priority - Items are usually delivered within 48 hours. FedEx orders must be received by 3.00pm in order to ship items the same day, subject to stock availability.

Where the actual weight of the package significantly exceeds the shipping cost charged on orders, we may write to you for an additional shipping charge. For larger orders, items may be shipped in multiple packets.

 

Royal Mail International DeliveryRoyal Mail International Tracked DeliveryFedEX Express Economy International DeliveryFedEX Express Priority International DeliveryDHL Worldwide Express International DeliveryDHL Econmy Select International Delivery

 

Customer Reviews
100%
5 /5.0 of 4 Reviews
5 stars 4 (100%)
4 stars 0 (0%)
3 stars 0 (0%)
2 stars 0 (0%)
1 star 0 (0%)
5
You can feel the power
13 Nov 2020
Verified Buyer
I have spent a fair bit of wedge updating my cables for my hi fi systems - in this case all Cyrus-& have been pleased with the steady & gradual improvements that have resulted. But by a country mile changing the component power cables with Wireworld power cables has given the greatest/ biggest change across the sound stage.

I opted to go with Wireworld Auroras - 4 of the beasties-- with a Matrix extender & a Wireworld Electra power cable to feed it & was blown away. Straight off the bat the bass was significantly deeper & pronounced - But also the overall timbre & musicality of my system has become a real joy. Updating my power cables was the best thing I could have done for my system & I couldn't be more pleased.

RECOMMENDED.
Was this review helpful? 0
5
Takes my amplifiers to another level.
19 Sep 2020
Verified Buyer
For years I used decent power cords from good british brands. Other than ensuring proper shielding, they did not effect audible sonic improvements. Then I tried my first Wireworld power cord - the Stratus 7.

Wow, its noise suppressing ability produced a very clean response from the bass through to the midband and treble. My next WW power cord was the Aurora 52. This one has the same ability as the Stratus 7 but added rock solid bass performance. An amazing step up.

I have now added the Aurora 7 and with this trio of WW power cords in my pre and power combo, the combined sound is downright amazing. My amplifiers are the iconic British half-width components that is vilified in certain audio forums as being bright, forward, thin, shrill, lacking in bass grunt, blah blah blah. But these adjectives do not apply when these amplifiers are fed by WW cords.

The sound is superbly clean, spacious, deep, dynamically fleet and tonally rich. Having Audioquest Rocket 22 in the output chain helps immensely and the incoming Ecosse MS2.3 is likely to elevate the system further. :-) Both cables were purchased upon good advice from Futureshop. Kudos to Gary, who has been most helpful and responsive.
Was this review helpful? 0
5
WW Aurora 7 mains cable
7 Aug 2020
Verified Buyer
Excellent mains cable. The cable sounds very detailed in the midrange, has a very detailed open treble and outstanding bass quality. Very detailed tight bass. If you don't mind spending a bit extra on a mains cable for you audio equipment this is highly recommended. Mine was tested on a Denon x6500h av amp for 2 channel music and 5.1 movies.
Was this review helpful? 0
5
Aurora 7 mains lead.
4 Mar 2019
Verified Buyer
5 star product . I have four of these leads now and they are very good quality and sound fantastic. Also 5 star triple AAA Service from future shop.
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