Wireworld Aurora 7 Power Cable - Special Offer
Usage Guide
Amplifier
CDPlayers
Computers
DAC
TVs
Streamers
Connection Guide
UK 3 Pin Mains
IEC 10A
EU Schuko Mains
Our Hi-Fi specialists give free, honest advice — no commission, ever. Contact us by email or phone and we'll help you find the right cable for your system.
Item code: Aurora Mains Power
Inc. VAT (20%) · Ex. VAT: £127.46 Ex. VAT · Inc. VAT (20%):
Lowest price in the last 30 days:
Request to Price Match
If you've seen a better offer for this product, we will endeavour to match it. The competing offer must be on brand-new boxed items, and in stock from another UK Online Authorised Retailer (excluding marketplaces). Price match quotations are valid for 7 days.
SPEAKER CABLES:
A quantity of 2 means you will receive a pair of speaker cables e.g. for your front left and front right speakers. By entering a quantity of 1, you will get a cable for a single speaker e.g. centre speaker and this option also enables you to vary the length (and termination) of your cable for each speaker.
OTHER CABLES:
A quantity of 1 means you will receive a single cable in the case of aerial, satellite, subwoofer, digital coaxial & optical cables and a pair of cables in the case of 2 rca to 2 rca analogue audio cables.
NON-CABLE PRODUCTS:
A quantity of 1 means you will receive 1 of the specified products.
Order before 4pm (Mon–Fri) for same-day dispatch
Wireworld Aurora 7 Power Cable
The Aurora 7 is a high performance power cord which offers exceptional value for money. It features Silver-Clad Oxygen-Free Copper conductors and molded connectors with Silver-Clad Copper alloy contacts. A perfect choice for mid-range Audio systems and high-end Video displays.
All of the Series 7 cables feature Composilex 2 insulation technology, which minimizes the triboelectric noise produced by conventional insulation materials. Many understand that insulation materials influence the performance of a cable. Wireworld created unique polymer composites designed specifically to optimize fidelity. The benefits of Composilex 2 are especially noticeable on Series 7 Power cables where the reduced interference preserves the purity of the original sound thereby greatly improves performance. These new materials push the boundaries of there expectations for fidelity by letting us hear, see and feel more than ever before.
To achieve that objective, they developed the Fluxfield Technology™, a unique internal structure incorporating Composilex® 2 insulation materials, which maximizes inductive and capacitive fi ltering to absorb power line noise and damp the electrical resonances that other cords and power conditioners cannot tame. Among the innovations of this design are dual low-impedance shields, which are closely coupled to the conductors to cancel unwanted energy.
Wireworld power cords are designed to solve a completely different set of problems to audio and video cables. An ideal audio or video cable would pass the entire frequency range without alteration. However, an ideal power cord would pass only the 50Hz or 60Hz AC power, while blocking all other frequencies, to prevent power line noise and harmonics from degrading the sound and imaging quality of the system.
Wireworld power cords feature superior shielding & moulded IEC plug featuring silver-clad copper alloy contacts as standard, except Platinum Electra which is fitted with wired IEC utilising OCC® silver-clad copper contacts.
Specification:
- Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
- Wire Gauge: 12 AWG
- Materials: Silver-Clad Oxygen-Free Copper conductors (OFC)
- Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
- Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
- Suitable for use in any application requiring an IEC(C13) connector
- High current handling capabilities
- Lifetime Warranty
About Wireworld Cable
Wireworld Cable Technology, based in the USA, is a globally recognised provider of high-quality cables and interconnects. Founded in 1992 by David Salz, the company has committed itself to improving the enjoyment of music and movies by creating cables that minimise signal loss and preserve waveform integrity.
Wireworld's innovative approach to cable design has led to numerous patented technologies that have redefined performance standards in the industry. From HDMI, USB, Ethernet, and power conditioning cords to an array of audio cables, Wireworld offers a comprehensive product range that caters to every conceivable need in audio and video systems.
Each Wireworld cable is meticulously engineered, with unique design features such as the DNA Helix conductor geometry and the Symmetricon HDMI design. The application of such breakthrough technologies has enabled Wireworld to produce cables that provide the closest approach to a direct connection.
Central to Wireworld's philosophy is an unyielding commitment to testing and evaluation. Utilising a proprietary cable comparator, the company continually refines its products, aiming for sonic neutrality and replicating the original waveform.
Wireworld's commitment to quality and performance has garnered global acclaim, with its products frequently featured in prestigious audio and home theatre publications. Their steadfast dedication to enhancing the consumer audio-video experience makes Wireworld Cable Technology a preferred choice for audiophiles, music lovers, and movie enthusiasts worldwide.
Specification:
- Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
- Wire Gauge: 12 AWG
- Materials: Silver-Clad Oxygen-Free Copper conductors (OFC)
- Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
- Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
- Suitable for use in any application requiring an IEC(C13) connector
- High current handling capabilities
- Lifetime Warranty
We use Royal Mail 1st Class services for our Standard Delivery.
Orders received before 4.30 pm Monday to Friday are usually dispatched the same day by FIRST CLASS post (unless premium postal or timed courier services are selected), subject to stock availability. This does not apply to custom-length cables and speaker cables as these require a longer timescale to terminate. This also excludes all cables selected for the burn-in service. Please note, we do not process orders on national holidays in the UK. Over 98% of our orders are delivered the next working day including Saturdays.
Standard delivery is usually within 2 working days, although 98% of all orders are delivered the next working day including Saturdays. In extreme cases, such as delivery to the Highlands and Islands, this may take 3 days.
All items are fully insured and come with an invoice from Future Shop. We use the Royal Mail for delivery of small packages and DPD Local or DHL for items that weigh over 2KG. Items over 2KG are fully insured and will usually be delivered within 48 hours of placing your order subject to stock availability. For international orders, we use FedEx or DHL services where customers have selected this option.








Please note, special orders for non-standard cable lengths may be subject to longer deliver time-scales. This may vary from manufacturer to manufacturer.
We offer 'Free delivery on orders over £99' subject to the following terms & conditions:
- Applies only to orders with £99 or more of items (including VAT at the UK rate), at Future Shop
- Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD or DHL next working day services which deliver from 9.00am to 6pm within mainland UK (excludes Royal Mail Special Delivery Services and timed next day delivery services by DPD or DHL).
- Applies only to deliveries to addresses within mainland UK and Northern Ireland addresses. Applies only to orders that are to be delivered to a single Mainland UK delivery address.
- You will not be eligible for free delivery on your order if any items are cancelled or returned for a refund, bringing the total order amount below £99. Where items are returned, the refund due will be the cost of the item less any postage costs.
- We reserve the right to change or discontinue 'Free delivery on orders over £99 promotion at any time.
- FREE DELIVERY FOR ORDERS OVER £99 OFFER DOES NOT APPLY TO TRADE CUSTOMERS.
UK Postal & Delivery Charges - FIRST CLASS
Free UK delivery on all orders over £99*
| Weight | Price (FIRST CLASS UK POSTAGE) |
| 0g - 1000g | £3.95 |
| 1000g - 1400g | £4.95 |
| 1400g - 1800g | £5.95 |
| 1800g - 2000g | £6.95 |
| 2000g - 3000g | £8.95 |
* Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD or DHL next working day services which deliver from 9.00am to 6pm within mainland UK.
Free Delivery for orders over £99 excludes Royal Mail Special Delivery Services and timed next day delivery services by DPD or DHL.
Special Delivery UK - Guaranteed Next Working Day
We have 99.9% of the UK covered With Royal Mail Next Day Special Delivery. We guarantee delivery to most UK addresses by 1pm the next working day. This includes Northern Ireland, Jersey and Guernsey. Some places take longer to deliver to but we still guarantee delivery within three working days by 5.30 PM.
Please note, Royal Mail Special Delivery for next working day may not be possible where non-standard cable lengths are ordered. If this is the case, the item will be shipped via The Royal Mail Special Delivery service as soon as the cable is custom made.
For orders weighing over 2KG, we reserve the right to ship items using Next Day Pre-Noon Courier Services where Royal Mail Special Delivery option has been selected.
Channel Islands & Northern Ireland
We accept orders from all Channel Islands including Alderney, Jersey, Guernsey and Sark. Unless you select a premium service, Items weighing under 2KG are delivered using our standard UK delivery option above. For items weighing over 2KG, a surcharge may be applied for all deliveries to the Channel Islands as well as Northern Ireland.
European Countries
Deliveries to EU member states are not subject to 20% VAT after December 31st 2020 and therefore the 20% VAT on items is automatically deducted when you log-in, register or proceed to place an order.
The customer will be liable for the VAT at the local VAT rate, duty on the import and the brokerage service fee if applicable. This may need to be paid in advance to your local Customs & Excise office or the delivery company before your order can be delivered.
We offer the following shipping services:
- Royal Mail First Class International Airmail Services - Items are usually delivered within 3 to 5 working days
- Royal Mail Standard International Mail Services - Items are usually delivered within 7-10 working days
- DHL Express International - Items are usually delivered within 24 to 48 hours. DHL orders must be received by 3:30pm for next day service to most destinations in Europe
- Federal Express International Priority - Items are usually delivered within 24 to 48 hours. FedEx orders must be received by 3.00pm for next day service to most destinations in Europe
- Federal Express International Economy - Item are usually delivered within 48 to 72 hours
We reserve the right to change your shipping method without notification if you select a method that we cannot use for your shipment (for instance, we cannot ship via postal services for items over 2 Kg to International destinations). If we need to change your shipping method, we will choose the least expensive shipping method for your order.
Worldwide - Excluding UK & Europe
Deliveries outside of the UK are not subject to 20% VAT and so the 20% tax on items is automatically deducted when you log-in, register or proceed to place an order.
If applicable, the customer will be liable for the taxes at the local tax rate, duty on the import and the brokerage service fee. This may need to be paid in advance to your local Customs & Excise office or the delivery company before your order can be delivered.
We offer the following shipping services:
- Royal Mail First Class International Airmail Services - Items are usually delivered within 7 to 10 working days
- Royal Mail Standard International Mail Services - Items are usually delivered within 15 working days
- DHL Express International - Items are usually delivered within 24 to 48 hours. DHL orders must be received by 3:30pm for next day service to most destinations in Europe
- Federal Express International Priority - Items are usually delivered within 48 hours. FedEx orders must be received by 3.00pm in order to ship items the same day, subject to stock availability
- Where the actual weight of the package significantly exceeds the shipping cost charged on orders, we may write to you for an additional shipping charge. For larger orders, items may be shipped in multiple packets at our discretion
We reserve the right to change your shipping method without notification if you select a method that we cannot use for your shipment (for instance, we cannot ship via postal services for items over 2 Kg to International destinations). If we need to change your shipping method, we will choose the least expensive shipping method for your order.
Frequently Asked Questions
Wireworld Aurora 7 Power Cable
The Aurora 7 is a high performance power cord which offers exceptional value for money. It features Silver-Clad Oxygen-Free Copper conductors and molded connectors with Silver-Clad Copper alloy contacts. A perfect choice for mid-range Audio systems and high-end Video displays.
All of the Series 7 cables feature Composilex 2 insulation technology, which minimizes the triboelectric noise produced by conventional insulation materials. Many understand that insulation materials influence the performance of a cable. Wireworld created unique polymer composites designed specifically to optimize fidelity. The benefits of Composilex 2 are especially noticeable on Series 7 Power cables where the reduced interference preserves the purity of the original sound thereby greatly improves performance. These new materials push the boundaries of there expectations for fidelity by letting us hear, see and feel more than ever before.
To achieve that objective, they developed the Fluxfield Technology™, a unique internal structure incorporating Composilex® 2 insulation materials, which maximizes inductive and capacitive fi ltering to absorb power line noise and damp the electrical resonances that other cords and power conditioners cannot tame. Among the innovations of this design are dual low-impedance shields, which are closely coupled to the conductors to cancel unwanted energy.
Wireworld power cords are designed to solve a completely different set of problems to audio and video cables. An ideal audio or video cable would pass the entire frequency range without alteration. However, an ideal power cord would pass only the 50Hz or 60Hz AC power, while blocking all other frequencies, to prevent power line noise and harmonics from degrading the sound and imaging quality of the system.
Wireworld power cords feature superior shielding & moulded IEC plug featuring silver-clad copper alloy contacts as standard, except Platinum Electra which is fitted with wired IEC utilising OCC® silver-clad copper contacts.
Specification:
- Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
- Wire Gauge: 12 AWG
- Materials: Silver-Clad Oxygen-Free Copper conductors (OFC)
- Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
- Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
- Suitable for use in any application requiring an IEC(C13) connector
- High current handling capabilities
- Lifetime Warranty
About Wireworld Cable
Wireworld Cable Technology, based in the USA, is a globally recognised provider of high-quality cables and interconnects. Founded in 1992 by David Salz, the company has committed itself to improving the enjoyment of music and movies by creating cables that minimise signal loss and preserve waveform integrity.
Wireworld's innovative approach to cable design has led to numerous patented technologies that have redefined performance standards in the industry. From HDMI, USB, Ethernet, and power conditioning cords to an array of audio cables, Wireworld offers a comprehensive product range that caters to every conceivable need in audio and video systems.
Each Wireworld cable is meticulously engineered, with unique design features such as the DNA Helix conductor geometry and the Symmetricon HDMI design. The application of such breakthrough technologies has enabled Wireworld to produce cables that provide the closest approach to a direct connection.
Central to Wireworld's philosophy is an unyielding commitment to testing and evaluation. Utilising a proprietary cable comparator, the company continually refines its products, aiming for sonic neutrality and replicating the original waveform.
Wireworld's commitment to quality and performance has garnered global acclaim, with its products frequently featured in prestigious audio and home theatre publications. Their steadfast dedication to enhancing the consumer audio-video experience makes Wireworld Cable Technology a preferred choice for audiophiles, music lovers, and movie enthusiasts worldwide.
Specification:
- Flat design, 7/8 inch wide x 3/8 inch thick and is very flexible to make installation easier
- Wire Gauge: 12 AWG
- Materials: Silver-Clad Oxygen-Free Copper conductors (OFC)
- Insulation: Composilex 2 Insulation reduces interference and greatly improves performance
- Globe-Grip Plug, making life easier for you to remove the power cable from your equipment with ease
- Suitable for use in any application requiring an IEC(C13) connector
- High current handling capabilities
- Lifetime Warranty
We use Royal Mail 1st Class services for our Standard Delivery.
Orders received before 4.30 pm Monday to Friday are usually dispatched the same day by FIRST CLASS post (unless premium postal or timed courier services are selected), subject to stock availability. This does not apply to custom-length cables and speaker cables as these require a longer timescale to terminate. This also excludes all cables selected for the burn-in service. Please note, we do not process orders on national holidays in the UK. Over 98% of our orders are delivered the next working day including Saturdays.
Standard delivery is usually within 2 working days, although 98% of all orders are delivered the next working day including Saturdays. In extreme cases, such as delivery to the Highlands and Islands, this may take 3 days.
All items are fully insured and come with an invoice from Future Shop. We use the Royal Mail for delivery of small packages and DPD Local or DHL for items that weigh over 2KG. Items over 2KG are fully insured and will usually be delivered within 48 hours of placing your order subject to stock availability. For international orders, we use FedEx or DHL services where customers have selected this option.








Please note, special orders for non-standard cable lengths may be subject to longer deliver time-scales. This may vary from manufacturer to manufacturer.
We offer 'Free delivery on orders over £99' subject to the following terms & conditions:
- Applies only to orders with £99 or more of items (including VAT at the UK rate), at Future Shop
- Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD or DHL next working day services which deliver from 9.00am to 6pm within mainland UK (excludes Royal Mail Special Delivery Services and timed next day delivery services by DPD or DHL).
- Applies only to deliveries to addresses within mainland UK and Northern Ireland addresses. Applies only to orders that are to be delivered to a single Mainland UK delivery address.
- You will not be eligible for free delivery on your order if any items are cancelled or returned for a refund, bringing the total order amount below £99. Where items are returned, the refund due will be the cost of the item less any postage costs.
- We reserve the right to change or discontinue 'Free delivery on orders over £99 promotion at any time.
- FREE DELIVERY FOR ORDERS OVER £99 OFFER DOES NOT APPLY TO TRADE CUSTOMERS.
UK Postal & Delivery Charges - FIRST CLASS
Free UK delivery on all orders over £99*
| Weight | Price (FIRST CLASS UK POSTAGE) |
| 0g - 1000g | £3.95 |
| 1000g - 1400g | £4.95 |
| 1400g - 1800g | £5.95 |
| 1800g - 2000g | £6.95 |
| 2000g - 3000g | £8.95 |
* Free Delivery on orders over £99 utilises Royal Mail First Class postal service for items weighing under 2KG. For items weighing over 2KG, we use DPD or DHL next working day services which deliver from 9.00am to 6pm within mainland UK.
Free Delivery for orders over £99 excludes Royal Mail Special Delivery Services and timed next day delivery services by DPD or DHL.
Special Delivery UK - Guaranteed Next Working Day
We have 99.9% of the UK covered With Royal Mail Next Day Special Delivery. We guarantee delivery to most UK addresses by 1pm the next working day. This includes Northern Ireland, Jersey and Guernsey. Some places take longer to deliver to but we still guarantee delivery within three working days by 5.30 PM.
Please note, Royal Mail Special Delivery for next working day may not be possible where non-standard cable lengths are ordered. If this is the case, the item will be shipped via The Royal Mail Special Delivery service as soon as the cable is custom made.
For orders weighing over 2KG, we reserve the right to ship items using Next Day Pre-Noon Courier Services where Royal Mail Special Delivery option has been selected.
Channel Islands & Northern Ireland
We accept orders from all Channel Islands including Alderney, Jersey, Guernsey and Sark. Unless you select a premium service, Items weighing under 2KG are delivered using our standard UK delivery option above. For items weighing over 2KG, a surcharge may be applied for all deliveries to the Channel Islands as well as Northern Ireland.
European Countries
Deliveries to EU member states are not subject to 20% VAT after December 31st 2020 and therefore the 20% VAT on items is automatically deducted when you log-in, register or proceed to place an order.
The customer will be liable for the VAT at the local VAT rate, duty on the import and the brokerage service fee if applicable. This may need to be paid in advance to your local Customs & Excise office or the delivery company before your order can be delivered.
We offer the following shipping services:
- Royal Mail First Class International Airmail Services - Items are usually delivered within 3 to 5 working days
- Royal Mail Standard International Mail Services - Items are usually delivered within 7-10 working days
- DHL Express International - Items are usually delivered within 24 to 48 hours. DHL orders must be received by 3:30pm for next day service to most destinations in Europe
- Federal Express International Priority - Items are usually delivered within 24 to 48 hours. FedEx orders must be received by 3.00pm for next day service to most destinations in Europe
- Federal Express International Economy - Item are usually delivered within 48 to 72 hours
We reserve the right to change your shipping method without notification if you select a method that we cannot use for your shipment (for instance, we cannot ship via postal services for items over 2 Kg to International destinations). If we need to change your shipping method, we will choose the least expensive shipping method for your order.
Worldwide - Excluding UK & Europe
Deliveries outside of the UK are not subject to 20% VAT and so the 20% tax on items is automatically deducted when you log-in, register or proceed to place an order.
If applicable, the customer will be liable for the taxes at the local tax rate, duty on the import and the brokerage service fee. This may need to be paid in advance to your local Customs & Excise office or the delivery company before your order can be delivered.
We offer the following shipping services:
- Royal Mail First Class International Airmail Services - Items are usually delivered within 7 to 10 working days
- Royal Mail Standard International Mail Services - Items are usually delivered within 15 working days
- DHL Express International - Items are usually delivered within 24 to 48 hours. DHL orders must be received by 3:30pm for next day service to most destinations in Europe
- Federal Express International Priority - Items are usually delivered within 48 hours. FedEx orders must be received by 3.00pm in order to ship items the same day, subject to stock availability
- Where the actual weight of the package significantly exceeds the shipping cost charged on orders, we may write to you for an additional shipping charge. For larger orders, items may be shipped in multiple packets at our discretion
We reserve the right to change your shipping method without notification if you select a method that we cannot use for your shipment (for instance, we cannot ship via postal services for items over 2 Kg to International destinations). If we need to change your shipping method, we will choose the least expensive shipping method for your order.
Write Your Own Review
Wireworld Aurora 7 Power Cable - Special Offer
We are interested in your opinion of this product. let us and other customers know how you feel by filling in the comment field below. Your review will appear in this section within 3 working days.
Please do:
- - Write 50-300 words for the product
- - Comment on the products value and effectiveness
- - Tell us if you like the product, but most importantly explain why you like or dislike it
- - Mention related products and how this one rates by comparison
I opted to go with Wireworld Auroras - 4 of the beasties-- with a Matrix extender & a Wireworld Electra power cable to feed it & was blown away. Straight off the bat the bass was significantly deeper & pronounced - But also the overall timbre & musicality of my system has become a real joy. Updating my power cables was the best thing I could have done for my system & I couldn't be more pleased.
RECOMMENDED.
Wow, its noise suppressing ability produced a very clean response from the bass through to the midband and treble. My next WW power cord was the Aurora 52. This one has the same ability as the Stratus 7 but added rock solid bass performance. An amazing step up.
I have now added the Aurora 7 and with this trio of WW power cords in my pre and power combo, the combined sound is downright amazing. My amplifiers are the iconic British half-width components that is vilified in certain audio forums as being bright, forward, thin, shrill, lacking in bass grunt, blah blah blah. But these adjectives do not apply when these amplifiers are fed by WW cords.
The sound is superbly clean, spacious, deep, dynamically fleet and tonally rich. Having Audioquest Rocket 22 in the output chain helps immensely and the incoming Ecosse MS2.3 is likely to elevate the system further. :-) Both cables were purchased upon good advice from Futureshop. Kudos to Gary, who has been most helpful and responsive.
Frequently Asked Questions
Did you find what you were looking for?
Write Your Own Review
Wireworld Aurora 7 Power Cable - Special Offer
We are interested in your opinion of this product. let us and other customers know how you feel by filling in the comment field below. Your review will appear in this section within 3 working days.
Please do:
- - Write 50-300 words for the product
- - Comment on the products value and effectiveness
- - Tell us if you like the product, but most importantly explain why you like or dislike it
- - Mention related products and how this one rates by comparison
Still Interested?

