Brand Questions
214 questions · Updated regularly by our specialist team
Tuned ARAY is a cable geometry that controls how signals pass through the cable, reducing phase distortion and noise. Super ARAY builds on this with additional layers of shielding and refinements to conductor materials and layout, delivering even greater coherence and low-level detail. These designs are the result of extensive listening tests across a wide range of equipment.
Most systems benefit first from upgraded interconnects or speaker cables. Chord’s hierarchy is designed to deliver gains at every level, so a Clearway Analogue or Epic X speaker cable is a great starting point. Once the main signal path is optimised, adding a Chord power cable or digital interconnect (like Shawline Digital or Epic USB) helps complete the upgrade chain.
Yes. Chord speaker cables are directional, typically marked with a printed logo or arrow. For best performance, the printed side should face the source (e.g. amplifier), so the logo is closest to the amp. Users and official Chord guides report this subtly improves timing and coherence.
Absolutely. Chord’s digital and streaming cables are built with the same performance goals as their analogue range. Options like the C-stream, Shawline Streaming or Epic USB are designed to minimise noise and jitter, allowing your streamer or DAC to operate more efficiently and reveal more of the music. Customers often report tighter bass, clearer imaging and improved timing.
AudioQuest cables with a battery pack feature the Dielectric-Bias System (DBS). This system maintains a constant electrostatic field across the cable’s insulation, reducing time-based distortion and helping the cable’s dielectric behave more consistently. The result is improved clarity, tighter dynamics, and a more natural sound. The battery doesn’t power the signa, it simply conditions the cable to perform at a higher level from the moment it’s installed.
Yes. Upgrading power cables can significantly improve system performance, even more so when using components sensitive to noise. AudioQuest power cables are designed to reduce radio-frequency and electromagnetic interference (RF/EMI), stabilise current delivery, and improve the noise floor of your system. Many customers report noticeable gains in detail, dynamics, and overall tonal balance, especially when paired with AudioQuest Niagara power conditioners.
AudioQuest HDMI cables are designed for different performance tiers, each using higher-grade materials and noise-dissipation technologies.
Cinnamon features 1.25% silver-plated conductors and solid insulation, ideal for 4K systems.
Carbon increases silver content and shielding, offering improved clarity for both audio and video.
Vodka adds higher purity silver conductors and advanced carbon-based noise-dissipation for reference-level setups.
All current models support 4K/8K, HDR, and eARC. Your choice depends on the performance level of your system and how much detail you want to extract.
Each interconnect in the range offers a step up in materials and performance:
Evergreen: Solid LGC (Long-Grain Copper), foamed-polyethylene insulation, and gold-plated plugs.
Golden Gate: Adds better insulation and geometry for improved detail.
Sydney: Features higher-purity Perfect-Surface Copper+ (PSC+), more advanced shielding, and cold-welded terminations.
All three are direction-controlled and designed for low distortion, choose based on your system’s resolution and listening priorities.
Yes. AudioQuest Ethernet cables, like Cinnamon, Vodka, and Diamond, are ideal for high-resolution streaming. They use solid conductors, high-quality materials, and advanced shielding to reduce packet errors and noise interference, which can affect timing and sound quality. Many listeners report better clarity, detail, and reduced harshness when switching to a higher-grade Ethernet cable for music streaming.
Grun adds an external grounding path to your system, reducing radio-frequency and electromagnetic interference. This leads to improved dynamics, timing, and reduced noise. Many users report noticeable sonic gains with each Grun-enabled cable added.
Atlas uses a tiered “Performance Level” system:
Upgrade (Element, Equator): Entry-level upgrade over bundled cables
Aspire (Hyper, Ailsa): Enhanced shielding and construction
High End (Mavros, Asimi, Arran): For reference-level audiophile systems
You can mix levels across your system. For example, pairing a Hyper speaker cable with a Mavros interconnect, to balance performance and budget.
Atlas connectors are low-mass, non-magnetic, and cold-welded for an air-tight connection. This design avoids solder contamination and preserves signal bandwidth, reducing mechanical interference that can degrade sound quality.
While entry-level cables may get the job done, Atlas Cables are engineered to reveal more of your system’s potential. Their designs minimise signal loss, interference, and timing distortion, key factors that affect clarity, dynamics, and listening fatigue. With in-house manufacturing, premium materials, and a five-year warranty, Atlas offers long-term value, consistent performance, and a meaningful upgrade for any serious Hi-Fi or AV setup.
Atacama Audio speaker stands are engineered to enhance your Hi-Fi system’s performance by reducing unwanted vibrations and improving overall sound clarity. Many models, such as the NeXXus and Moseco Series, feature height adjustability, mass-loading options, and advanced acoustic damping to optimise speaker positioning. This combination delivers tighter bass, cleaner mids, and a more immersive listening experience.
Bamboo composite is not only strong and durable but also offers exceptional vibration-damping properties ideal for high-performance audio furniture. Atacama’s award-winning Evoque Eco and Eris Eco ranges use sustainable bamboo to improve sound isolation while offering an eco-friendly alternative to traditional wood or metal shelves. The natural finish also gives each rack a stylish, contemporary look.
Yes. By isolating your Hi-Fi components and minimising resonance, Atacama Audio racks and speaker stands help your system produce cleaner, more detailed sound. This is especially noticeable with speakers, turntables, and delicate audio equipment where vibration control can make a significant difference to tonal accuracy and dynamics.
Atlas Cables are engineered with a focus on signal integrity and long-term reliability. They use high-purity conductors (including OCC (Ohno Continuous Cast) copper and silver) to minimise grain boundaries and resistive losses. Unlike soldered joints, Atlas terminations use cold-weld technology, creating gas-tight connections without heat damage or contamination.
Their dielectric materials, such as PTFE and micro-porous PEF, are chosen for their low dielectric constant, which helps preserve timing, reduce capacitance, and prevent signal smearing. Shielding is carefully applied to reduce RFI/EMI without compromising flexibility. Every design detail (from conductor geometry to connector mass) is optimised to ensure wide bandwidth, low noise, and a neutral, transparent sound.
Absolutely. All Atacama Audio speaker stands and AV racks are supplied with clear, step-by-step instructions and all necessary fittings. Most customers find the assembly process straightforward, and many models require only basic tools, making setup quick and hassle-free.
Yes. Atacama Audio speaker stands, AV racks, and Hi-Fi furniture are compatible with most audio and home cinema components, regardless of brand. Adjustable shelves and modular designs ensure a perfect fit for your specific system layout, whether you’re upgrading existing equipment or building a new setup.
Bamboo shelves should be cleaned regularly with a soft, damp cloth and dried immediately to maintain their appearance. Avoid using harsh cleaning chemicals, abrasives, or excessive moisture, as these can damage the finish. With proper care, Atacama bamboo Hi-Fi racks and stands will look and perform at their best for years to come.