FAQ Search Results

Chord cables are designed and built in the UK with a clear focus on musical transparency, timing and system synergy. Unlike many mass-produced options, Chord tests designs by ear and optimises them through real-world listening. Their use of proprietary technologies like ARAY, Tuned ARAY and Super ARAY conductors helps preserve signal integrity, resulting in clearer detail and more engaging playback.

Tuned ARAY is a cable geometry that controls how signals pass through the cable, reducing phase distortion and noise. Super ARAY builds on this with additional layers of shielding and refinements to conductor materials and layout, delivering even greater coherence and low-level detail. These designs are the result of extensive listening tests across a wide range of equipment.

Most systems benefit first from upgraded interconnects or speaker cables. Chord’s hierarchy is designed to deliver gains at every level, so a Clearway Analogue or Epic X speaker cable is a great starting point. Once the main signal path is optimised, adding a Chord power cable or digital interconnect (like Shawline Digital or Epic USB) helps complete the upgrade chain.

Yes. Chord speaker cables are directional, typically marked with a printed logo or arrow. For best performance, the printed side should face the source (e.g. amplifier), so the logo is closest to the amp. Users and official Chord guides report this subtly improves timing and coherence.

Absolutely. Chord’s digital and streaming cables are built with the same performance goals as their analogue range. Options like the C-stream, Shawline Streaming or Epic USB are designed to minimise noise and jitter, allowing your streamer or DAC to operate more efficiently and reveal more of the music. Customers often report tighter bass, clearer imaging and improved timing.

Chord Company speaker cables are well regarded for their build quality and consistent performance. They are commonly chosen as upgrades from basic cable in both hi-fi and home cinema systems.

The right cable depends on your system level and cable length. Entry ranges suit modest systems, while higher models offer greater scale and control for more revealing setups. Call (0208 905 1555) or Email (sales@futureshop.co.uk) one of our consultants to find the most suitable Chord speaker cable for you.

Epic uses larger gauge silver-plated conductors and more advanced shielding than Clearway, which can help deliver greater authority and refinement in higher-end systems.

Compared with low-quality speaker wire, Chord Company cables can improve clarity, focus, and overall balance, especially in systems capable of resolving fine detail.

Yes. Most Chord Company speaker cables are directional and should be installed following the text and/or arrows printed on the cable jacket from your amp to your speakers.