Chord Company

Chord Company

Where Naim owners end up, because the DIN cables most makers skip are standard here. Hand-built in Wiltshire, with the insulation material and conductor geometry both developed in-house.

About Chord Company

Amesbury, Wilts
Hand-Built in England
120+
Products
40+
Industry Awards
Est. 1985
40+ Years Heritage
Since 2007
Stocked by Future Shop
Interconnects . Speaker . Power . Digital . HDMI
Cable Types

Four decades of building cable in Wiltshire

Chord Company started in 1985 and are still independently owned, still in Wiltshire, and still terminating cables by hand on site. In an industry where most manufacturing has moved offshore, that is worth stating plainly, because termination quality is one of the few cable variables that is easy to get wrong and impossible to see from the outside.

What sets them apart is a real research budget for a company their size. Taylon is a dielectric material Chord adopted because of how it behaves at the temperatures a cable actually runs at, where more common insulation materials go through a phase change. ARAY is a conductor geometry developed in-house and applied differently depending on the cable type. GroundARAY came out of the same work and does something different again, giving high-frequency noise on a component's chassis somewhere to go.

The other thing customers notice is that Chord are unusually clear about where each range sits and what it is for. There is no attempt to persuade you that the top range is the right answer for a starter system.

4.95/5 from 20,661+ reviews Award Winning Dealer Since 2013 UK Specialist since 2005

117 of 117 products

  • Chord Company

    Chord Epic X Bi-Wire Speaker Cable - Factory Terminated

    SKU: Epic X Bi-Wire

    £184.58
    Ex. VAT
    View Available Worldwide Shipping Available
  • Chord Shawline X Speaker Cable
    NEW

    Chord Company

    Chord Shawline X Speaker Cable Pair - 2m Ex-Demo

    SKU: Chord Shawline X Speaker Pair 2m Ex-Demo

    £103.32 £130.00
    Ex. VAT ✓ Save £26.68

    Shawline X speaker cable is based around Chord Rumour (now known as Rumour X) – a favourite for 20+ years. The conductors are silver-plated, insulated with XLPE and arranged in a twisted pair configuration. To produce Chord Shawline X, Chord have taken the existing conductor layout, added a specially chosen PVC internal jacket to reduce mechanical noise, before applying the same high density, dual-layer foil and braid shield that they use on Chord Epic.

    View Out of Stock Worldwide Shipping Available
  • Chord Rumour X Speaker Cable Pair - 2m Ex-Demo
    NEW ★ Award

    Chord Company

    Chord Rumour X Speaker Cable Pair - 2m Ex-Demo

    SKU: Rumour X Pair 2m Ex-Demo

    £103.32 £130.00
    Ex. VAT ✓ Save £26.68

    This multi-award-winner from Chord packs a surprising punch for such a small cable. Featuring XLPE insulation and silver-plated OFC the Rumour X offers impressive clarity and a cohesive, dynamic sound.

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  • Chord Clearway Digital Solid Tuned ARAY Audio 1 RCA to 3.5mm Cable Ex-Demo 0.5m
    NEW

    Chord Company

    Chord Clearway Digital Solid Tuned ARAY Audio 1 RCA to 3.5mm Cable Ex-Demo 0.5m

    SKU: CLE2100.2 0.5m ex demo

    £100.00 £125.00
    Ex. VAT ✓ Save £25.00
    The Chord Clearway Digital Solid Tuned ARAY is a hand-built UK digital audio cable featuring solid-core Tuned ARAY conductor geometry, silver-plated OFC conductors, and ChorAlloy-plated connectors for precise signal transmission.
    View Available Worldwide Shipping Available
  • Chord Epic X Speaker Cable - Custom Length
    NEW
    £159.99 £198.00
    Inc. VAT ✓ Save £38.01

    EpicX has been part of Chord's speaker cable range for many years – it’s a shielded cable that works with pretty much every style of speaker. From mid-price to high end, EpicX brings detail, dynamics, resolution and coherence to every speaker it’s used with. It’s particularly good at bringing control and definition across the bass frequencies and is the ideal cable solution for floor-standing speakers.

    View Available Free delivery
  • English Electric 16 Switch Audio Grade 16 Port Gigabit Streaming Switch - Special Offer
    SALE
    £666.66 £833.33
    Ex. VAT ✓ Save £166.68

    The English Electric 16Switch is a two-zone, dual power supply, 16-port Gigabit Ethernet (GbE) device, optimised for music and video streaming. The 16Switch brings the proven benefits of the EE 8Switch to larger networks and features 2x independent rows of eight high-quality Gigabit Ethernet ports, which can be used as two independent eight-way switches or connected and used as one 16-way device.

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  • English Electric

    English Electric 8 Switch Audio Grade 8 Port Gigabit Streaming Switch

    SKU: EES0001.001.1

    (16 reviews)
    £470.83
    Ex. VAT
    The 8switch by English Electric (a Chord Company brand), is an 8 port GbE Ethernet switch modified and upgraded to our specific requirements for high-performance music streaming networks.
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  • Chord PhonoARAY Clearway Earth Cable

    SKU: Chord PhonoARAY Clearway Earth Cable

    (1 reviews)
    From
    £150.00
    Ex. VAT
    Enhance your PhonoARAY setup with this 1m Chord Earthing Cable available in Clearway or Shawline options. Designed to reduce RFI and improve grounding between turntable and phono stage, it features 4mm speaker-style terminals for secure connections.
    View Available Worldwide Shipping Available
  • Chord PhonoARAY Shawline Earth Cable
    NEW
    Chord PhonoARAY Shawline Earth Cable

    SKU: Chord PhonoARAY Shawline Earth Cable

    From
    £300.00
    Ex. VAT
    Enhance your PhonoARAY setup with this 1m Chord Earthing Cable available in Clearway or Shawline options. Designed to reduce RFI and improve grounding between turntable and phono stage, it features 4mm speaker-style terminals for secure connections.
    View Available Worldwide Shipping Available

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Chord cables are designed and built in the UK with a clear focus on musical transparency, timing and system synergy. Unlike many mass-produced options, Chord tests designs by ear and optimises them through real-world listening. Their use of proprietary technologies like ARAY, Tuned ARAY and Super ARAY conductors helps preserve signal integrity, resulting in clearer detail and more engaging playback.

Most systems benefit first from upgraded interconnects or speaker cables. Chord’s hierarchy is designed to deliver gains at every level, so a Clearway Analogue or Epic X speaker cable is a great starting point. Once the main signal path is optimised, adding a Chord power cable or digital interconnect (like Shawline Digital or Epic USB) helps complete the upgrade chain.

Yes. Chord speaker cables are directional, typically marked with a printed logo or arrow. For best performance, the printed side should face the source (e.g. amplifier), so the logo is closest to the amp. Users and official Chord guides report this subtly improves timing and coherence.

Absolutely. Chord’s digital and streaming cables are built with the same performance goals as their analogue range. Options like the C-stream, Shawline Streaming or Epic USB are designed to minimise noise and jitter, allowing your streamer or DAC to operate more efficiently and reveal more of the music. Customers often report tighter bass, clearer imaging and improved timing.

All Chord Electronics products are designed, engineered, and hand-built in Kent, UK. They use high-grade components, custom circuit boards, and CNC-machined aluminium casings to ensure maximum performance, durability, and distinctive styling.

Chord Company speaker cables are well regarded for their build quality and consistent performance. They are commonly chosen as upgrades from basic cable in both hi-fi and home cinema systems.

The right cable depends on your system level and cable length. Entry ranges suit modest systems, while higher models offer greater scale and control for more revealing setups. Call (0208 905 1555) or Email (sales@futureshop.co.uk) one of our consultants to find the most suitable Chord speaker cable for you.

Epic uses larger gauge silver-plated conductors and more advanced shielding than Clearway, which can help deliver greater authority and refinement in higher-end systems.

Compared with low-quality speaker wire, Chord Company cables can improve clarity, focus, and overall balance, especially in systems capable of resolving fine detail.

Yes. Most Chord Company speaker cables are directional and should be installed following the text and/or arrows printed on the cable jacket from your amp to your speakers.

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